当当打口水战 英文声明发给贝佐斯控诉卓越

　　天极ChinaByte5月31日消息：5月29日下午，全球最大的中文网上书店当当网向卓越网发布了一份名为“请卓越网停止发布谎言”的公开声明，在这份公开声明中，当当指出，卓越宣称自己是“全球最大的中文网上书店”是谎言。

当当网在该声明说列举了多项第三方统计数字称，其在图书销售额、图书品种及用户认知度方面是卓越的3倍，卓越自称“全球最大的中文网上书店”，就是在对用户及投资人披露不真实信息，有违作为上市公司亚马逊的子公司的品牌形象。

　　5月30日晨5点至10点，卓越网紧急对系统进行了升级，但传言中的卓越将更改域名及LOGO一事并未出现，同时，卓越对自己网站上多处“全球最大的中文书店”的宣传口号也没有进行改动。“我们只把自己的事情做好”，卓越网总裁王汉华表示，对于竞争对手的声明，卓越没有做任何评论和回应。

　　5月30日晚，鉴于卓越网依然在多处场合继续保留卓越是“世界最大的中文网上书店”等字样，当当网方面已将此前发布的公开声明的英文信递交了亚马逊CEO贝佐斯。“我们的目的是为了把国内出版物网上零售的真实的市场份额情况告诉Amazon总部，同时也希望Amazon制止卓越网这样说谎的行为，保护其合作伙伴和投资者的利益”，当当网市场部负责人这样表示。

　　附当当递交给贝佐斯的英文信全文如下：

　　To: Joyo.com

　　From: Marketing Department of Dangdang.com

　　Re: Dangdang requests Joyo stop spreading lies and promoting itself as “the largest online Chinese bookstore on earth”

　　Joyo repeatedly makes statements that it is the “the largest online Chinese bookstore on earth” in its public communication. Dangdang must point out this saying is a lie.

　　1. Customer recognition: AC Nelson’s release about online shopping in China in March, 2007 reveals that Dangdang had 49% unaided first mention as the online bookstore while Joyo had 12%. Dangdang leads Joyo by 4 times in online bookstore recognition.

　　2. Sales: Analysys International’s release in Q3, 2006 pointed that Dangdang had 28.18% b2c sales in China and Joyo had 11.71%. giving Dangdang’s lead by close to 3 times. This information also corresponds to Dangdang’s own survey data with its publisher vendors, such as China Machinery Publishing House, Qinghua University Publishing House, CITIC Publishing House, People’s Literature Publishing House, Sanlian Publishing House; these data show that Joyo’s book sales were 30-40% of that by Dangdang in 2006.

　　3. Number of products on sites: Dangdang offered more than 600,000 books, higher than many, including Joyo.

　　Whether it were brand awareness, sales or number of products available, Dangdang has absolute lead against Joyo. Where does Joyo get its evidence for being the “largest”?

　　Before its acquisition by Amazon in Aug., 2004, Joyo often stated that it was the “the largest online Chinese bookstore”. Dangdang informed Joyo several times that its claims were untrue but Joyo ignored all reminding. After it became the 7th site of Amazon.com, which is a NASDAQ listed company, Joyo continued its stubbornness and kept promoting itself as “the largest online Chinese bookstore on earth”. This practice is misleading to customers, vendors, media and general public. This practice also violates compliances of legal requirement for publicly listed company. Telling untruthful information is irresponsible to all shareholders.

　　Lies won’t become truth even repeated 1000 times. We request you to throw out your wishful statement and adopt honest practice with customers, vendors, media and general public.